TAMI KACEVAS DESIGNS
SEO AT A GLANCE
SEO IS A COMPLEX SUBJECT.
Here you will find some basic information to understand how it all works
The first stage in the SEO process is called technical SEO. As the name implies,
technical SEO has nothing to do with the actual content of a website or with
website promotion methods.
It has to do with settings you need to configure to make the job of search
engine crawlers easier. Usually, once you get your technical SEO correct,
you may not have to deal with too often.
Technical SEO involves several elements that search engines consider
when ranking a website, including:
Broken links (internally and externally).
To have an ideal SEO you need a company that understands how to optimize a website behind the scenes and explains how each factor can impact a site’s ability to drive search traffic.
Tami Kacevas Designs offers you the education and guidance to understand all we do, every step of the way, and how everything we do affects your SEO results.
The second stage is On-Page SEO.
On- Page SEO is focused on user experience and optimizing page content for relevant keywords. Writing excellent website content means marrying compelling and relevant content for the user with rich keywords that are going to be found by search engines.
The process of optimizing on-page SEO involves:
Researching relevant keywords that have strong search volume.
Ensuring the on-page content satisfies the user’s search query and intent.
Building internal links from page to page to create strong connections between content.
Balancing internal links with relevant and reputable outbound links.
Ensuring content on a page is organized well and structured correctly for search engines.
On-Page SEO has to do primarily with the content and other elements found on a page.
Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers (a program or automated script that browses the World Wide Web in a methodical manner in order to provide up to date data to the particular search engine) enough signals so that they can understand the meaning and context of your content.
Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about.
It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the right signals to search engines.
If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog.
When building a website, it's important to consider not just content and design, but also the technical "behind the scenes" details that can greatly impact your site in search.
Off-site optimization is primarily focused on building links from authoritative and relevant sites. Link building has two primary benefits: driving traffic back to your website and more importantly, showing search engines that your website is reputable. Links from other authoritative sites (especially .edu, .org, or .gov sites) is like a stamp of approval from those sites that your content is valuable.
Link building can include several different tactics, including attaining listings in directories, publishing content on other sites, answering questions on social or Q&A forums, and more.
The link building process includes:
Researching valuable opportunities for link building outreach.
Prioritizing opportunities based on time, effort, and expected return value.
Strategizing outreach (such as email, submissions, forum discussion, etc.).
Tracking new inbound links generated.
Local SEO ties into many of the above SEO tactics and is especially important for local or regional businesses as well as for businesses with brick-and-mortar locations.
Local SEO aims at getting search exposure for your business in the locations you serve. For example, a local dentist may want to show up in search results in the geographic area that they serve. This stretches beyond simple search results, as it has become more important to rank well in maps results.
Tactics for local SEO include:
Ensuring your organization has listings in most of the prominent locations (especially Google).
Ensuring that your listings are consistent across all channels and sites.
Optimizing your site and content using specific local keywords, like city or state names, where applicable.
Link building with relevant local directories, business organizations, and groups.
How long does it take to see results from SEO? Unfortunately, there is no perfect answer to that question. Some SEO strategies turn results within a few months, if not a few weeks. For others, especially in competitive industries, results can take several months, if not longer.
As we work on boosting your search engine visibility, it’s important to keep an eye on the right SEO performance metrics. We provide monthly maintenance and reports to show the progress and how it’s impacting your business.
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