TAMI KACEVAS DESIGNS

HOW SEO, WEB DESIGN, AND SOCIAL MEDIA WORK TOGETHER

ARE YOU OVERWHELMED TRYING TO UNDERSTAND WHAT SERVICES ARE YOU PAYING FOR? DO YOU REALLY UNDERSTAND WHAT SEO MEANS TO YOUR SUCCESS?

Here you will find a simple explanation of what all these words mean and most importantly what they mean for your business success.

 

The Mystery of SEO

Many business I know pay hundreds to thousands of dollars to " have a better SEO" and many times I find out they don't even know what that means. 

​SEO stands for SEARCH ENGINE OPTIMIZATION.

WHAT IS SEARCH ENGINE OPTIMIZATION

SEO stands for “search engine optimization.” It is the process of getting

traffic to your website from the “free, organic, editorial or natural search results on search engines, OR from Pay Per Click Marketing

SEO

All major search engines such as GoogleBing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads ( Pay Per Click Marketing ).

  • Direct:

    • In general, indicates visits where users navigated directly to the URL or the source of the visit is unknown.
       

  • Organic Search:

    • This is a method for entering one or several search terms as a single string of text into a search engine. Specifically looking for your service and not your specific website URL.
       

  • Social:

    • Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram ( YES!!! YOU CAN SEE THIS FEATURE IN GOOGLE ANALYTICS)
       

  • Email:

    • Indicates traffic from links clicked in email messages, whether mass email marketing or individual message​

  • Affiliates:

    • Indicates traffic from affiliate marketing efforts
       

  • Referral:

    • Indicates traffic where users clicked a link from another site, excluding major search engines.
       

  • Paid Search:

    • Indicates traffic from PPC campaigns run in search results

    • Determined by medium of cpc, ppc, or paidsearch; also, excludes traffic in “Content” bucket of ad network.
       

  • Other Advertising:

    • Indicates traffic from online advertising outside of search and display, such as cost-per-view video advertising
       

  • Display:

    • Indicates traffic from display advertising, such as Google AdWords remarketing campaigns

HOW CAN I GET TRAFFIC TO MY WEBSITE? GOOGLE ANALYTICS

There are many ways to acquire traffic to your website.

GOOGLE ANALYTICS defines Traffic Acquisition as follow:

HOW DO I BUILD A GOOD SEO?

This is the real MILLION DOLLAR QUESTION. The ways to build a good SEO (to help your website rank high on google and other search engines) are many and some are very complexed. 

But I will try to simplify it by listing the most basic factors you need to consider:


WEBSITE DESIGN

  • Website Design following CPAU performance (explained below) 

  • Behind the scenes setup – Setup of website pages to make it easier for Google and other Search Engines find your Website (includes researching and finding best Keywords, creating best SEO Page Title and Description, naming pictures, creating links -internal and external, etc.) Learn More

  • Maintenance of Website: Adding, changing, or even deleting some information from your website. Sometimes it may include building a blog.

SOCIAL MEDIA- Social Media is very important To build a good SEO.

WHY? Because Social Media equals exposure and esposure equals more probabilities for people to visit your website and ultimately contact you to contract your services or buy your products, and ads (extra payment may be required for design of ad). Social Media maintain your clients and friends engaged. These posts may include- Links to your website with important information, special sales or discounts you want to offer your clients, links to important articles, etc.

 

WEB DESIGN

CPAU website design

Search engines like Google, Yahoo and Bing want to direct users to websites and content that are relevant to what they’re searching for. But how is relevance determined? Following CPAU

  • Content: Is the content relevant to what the user is searching for?

  • Performance: Does the site load fast enough and does it work properly? Is it easy for Users to navigate and find the information they are looking for?

  • Authority: Is the content useful enough to link to or do other authoritative sites use that website as a reference or cite the information that’s available?

  • User experience: How does the site look and behave? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

Attractive and User Friendly Website

A great website is intuitive and usable to everyone. It’s taken us a decade or so, but most websites now have sifted out what works and what doesn’t, and here are your general areas for great usability:

  1. Immediately communicate your purpose, with clarity and an inviting tone.

  2. A simple, clear menu that organizes the pages of the site, with the most important first. 

  3. Contact details in the header and footer, or a live chat so that people can get help quickly.

  4. Enough information to help your visitor understand what service you are offering.

  5. A layout focused on ease of use, and ease of reading.
     

Having an attractive and user friendly website helps ​to keep people interested in your website and stay in your website for more than a second. All this will eventually show results on your SEO analytics- meaning, by keeping people on your website for a longer time and clicking on many pages rather than one, will help you to eventually get in a better place on search engines. 

Text or Call :

408.821.8631

Updated JULY 2019

Created © 2014 by Tami Kacevas Designs

Copyright © 2010 by Tami Kacevas Designs

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