CONNECT

WHEN YOU CONSTANTLY CONNECT WITH OTHERS

THEY DON'T FORGET YOU
Building an effective social media strategy will expand all of your other marketing efforts as well as build brand awareness, drive word of mouth, and attract new potential clients. We need to understand how to pick the right social media platform to use for your marketing campaign, how to set social media key performance indicators, how to maintain your social media team, how to evaluate the right social media tools for your business, and how to set a social media budget and get executive buy-in.

Most of all, we need to build you social media strategy to attract new potential clients. 

SOCIAL MEDIA MARKETING

VS.

OTHER MARKETING TECHNIQUES

SOCIAL MEDIA

MARKETING

Pros:
 Off-page SEO refers to all of the SEO practices that take place outside of your website such as Social Media, Every door Mail, Email Marketing, etc.

Email MARKETING
Let them know you are here! Using every form of advertising, engagement, and exposure, will let your target audience know what you are offering. 

“The key is, no matter what story you tell, make your buyer the hero.” –Chris Brogan

PRINTED

MARKETING
Let them know you are here! Using every form of advertising, engagement, and exposure, will let your target audience know what you are offering. 

“The key is, no matter what story you tell, make your buyer the hero.” –Chris Brogan

 

CPAU website design

Search engines like Google, Yahoo and Bing want to direct users to websites and content that are relevant to what they’re searching for. But how is relevance determined? Following CPAU

  • Content: Is the content relevant to what the user is searching for?

  • Performance: Does the site load fast enough and does it work properly? Is it easy for Users to navigate and find the information they are looking for?

  • Authority: Is the content useful enough to link to or do other authoritative sites use that website as a reference or cite the information that’s available?

  • User experience: How does the site look and behave? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

UI/UX Design: Attractive and User Friendly Website

A great website is intuitive and usable to everyone. It’s taken us a decade or so, but most websites now have sifted out what works and what doesn’t, and here are your general areas for great usability:

  1. Immediately communicate your purpose, with clarity and an inviting tone.

  2. A simple, clear menu that organizes the pages of the site, with the most important first. 

  3. Contact details in the header and footer, or a live chat so that people can get help quickly.

  4. Enough information to help your visitor understand what service you are offering.

  5. A layout focused on ease of use, and ease of reading.
     

Having an attractive and user friendly website helps ​to keep people interested in your website and stay in your website for more than a second. All this will eventually show results on your SEO analytics- meaning, by keeping people on your website for a longer time and clicking on many pages rather than one, will help you to eventually get in a better place on search engines. 

 

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or Call 

916.292-8687

607 Riley St., Folsom, CA  95630

Updated JUNE 2020

Created © 2014 by Tami Kacevas Designs

Copyright © 2020 by Tami Kacevas Designs

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