We make an effort to stay up to date with new strategies and new techniques to optimize our clients website to the best of our knowledge

Step 1: Target Market Business Analysis

Website analysis.
Analysis of keywords, visible text, etc.  to deter­mine how well you're positioned for search engines.

Competitive analysis.

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your business ( products or services)  


Step 2: Keyword Research and Development

Keyword analysis.

From nomination, further identify a targeted list of key­words and phrases.

Review competitive lists and other pertinent industry sources. 

Baseline ranking assessment.

Using Google Analytics, you should see improvements in website traffic, a key indicator of progress for your keywords. We use rankings as an indicator. YOU HAVE CONSTANT ACCESS TO YOUR GOOGLE ANALYTICS.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your website traffic. How much will I like my traffic website to grow in a specific time period.

Step 3: Content Optimization and Submission

Create page titles.
Keyword-based titles help establish page theme and direction for your keywords.

Create meta tags.

Meta description tags can influence click-throughs but aren't directly used for rankings.
(Google doesn't use the keywords tag any­more.)

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages.  It is advised to use a minimum of 500 words in each page for the page to perform according to SEO requirements.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Submitted via Google and sometimes Bing webmaster tools.

Submit website to directories (limited use). Links get your site indexed by the search engines.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes.

Maintenance. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need.

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Updated JULY 2019

Created © 2014 by Tami Kacevas Designs

Copyright © 2010 by Tami Kacevas Designs

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